TransMedia for Small Business
Why Transmedia works for Small Business
Successful Trans Media campaigns are just as possible for small business as it is for big business. The advantage small business has over big business is that small business is nimble and can react to customer’s reaction.
So what is Transmedia and how can you use it?
Transmedia is when you get a story and tell it to your audience via different channels. Social media, advertising or your website all carry elements of the story. The important aspect is that they all carry different parts that add up to be the complete picture.